Free media planning tool

Plan smarter ads.
Reach the right people.

Enter your website, goals, and budget. In 60 seconds, get a personalised media plan across every major advertising platform.

12Ad platforms

FreeNo account needed

60 secTo your media plan

ExpertSpecialist connect

Used by marketers at

🛍E-commerce brands

💻SaaS companies

🏨Hospitality groups

🏦Fintech startups

🎮Gaming studios

🎓EdTech platforms

🏠Real estate agencies

💄Fashion & beauty brands

✈️Travel companies

🍔Food & beverage chains

🛍E-commerce brands

💻SaaS companies

🏨Hospitality groups

🏦Fintech startups

🎮Gaming studios

🎓EdTech platforms

🏠Real estate agencies

💄Fashion & beauty brands

✈️Travel companies

🍔Food & beverage chains

How it works

From brief to media plan
in four steps

Describe your business

Enter your website URL and industry. We use that context to tailor platform recommendations to your business type.

Choose your objective

Brand awareness, generating leads, or driving conversions? Each goal maps to different platforms and bidding strategies.

Define your audience

Age, gender, location, and interests. We estimate the reachable audience size per platform based on your filters.

Get your media plan

Platform recommendations with estimated CPM, reach, and projected results — plus a direct line to vetted media specialists.

Media planner

Build your media plan

Complete four steps to receive platform recommendations and budget estimates tailored to your business.

1 Your business

2 Objectives

3 Audience

4 Budget

Tell us about your business

We'll use your website and industry to understand your offering and tailor platform recommendations accordingly.

Website URL (required)

We use publicly available info to understand your product or service category.

Business name (required)

Industry (helps us benchmark CPMs accurately)

What are your campaign objectives?

Select all that apply — you can pursue multiple goals. Platform recommendations will account for your full mix.

✓

📢

Brand Awareness

Maximise visibility and impressions among your target audience. Ideal for new brands or launches.

✓

🔗

Website Traffic

Drive qualified visitors to your site. Good for content, blogs, e-commerce browsing, or landing pages.

✓

📋

Lead Generation

Collect sign-ups, enquiries, and contact details. Works well for services, B2B, and high-consideration products.

✓

🛒

Sales & Conversions

Optimise directly for purchases, bookings, or sign-ups. Requires a conversion-tracked website or app.

✓

🔄

Retargeting

Re-engage visitors who've already shown interest. Very efficient when your site has sufficient traffic.

✓

📱

App Installs

Drive downloads and engagement for a mobile application across app stores and in-app placements.

Define your target audience

The more specific you are, the more accurate the estimated audience sizes and platform fit scores will be.

Age range

– years

Gender

Target countries / regions — select one or more

Interests & behaviours — type to search or pick from suggestions

What's your monthly budget?

Set your total monthly advertising budget. We'll allocate it across recommended platforms and calculate estimated reach for each.

$2,500

per month

$200$5K$10K$25K$50K+

Or enter exact amount

Based on your industry, here are typical monthly budget tiers and what each unlocks. Click a tier to apply it.

🌱 Starter

$500 – $2,000

Test 1–2 platforms. Learn what works. Focus on Meta or Google Search for direct response. Expect limited reach but real data.

🚀 Growth

$2,000 – $10,000

Run 2–3 platforms simultaneously. Build retargeting audiences. Start seeing consistent results and optimising towards your KPIs.

⚡ Scale

$10,000+

Full-funnel across 4+ platforms. Brand + performance split. A/B creative testing. Lookalike expansion. Dedicated specialist needed.

Primary KPI (optional but improves your brief)

What metric will you use to measure success? This shapes platform recommendations and the specialist's proposal.

CPM

Cost per 1,000 impressions — best for awareness & reach campaigns

CPC

Cost per click — best for traffic, content, and consideration

CPL

Cost per lead — best for sign-ups, enquiries, and form fills

CPS

Cost per sale — best for e-commerce and direct purchase campaigns

ROAS

Return on ad spend — revenue generated per $ spent on ads

CPI

Cost per install — for app download campaigns

CTR

Click-through rate — engagement quality metric

VTR

Video view-through rate — for video and awareness campaigns

Your personalised media plan

Here's where your budget works hardest

Platforms are ranked by fit score based on your objectives and audience. Select the ones you'd like to include in your brief.

Results update live as you adjust selections below

0 platforms selected

Ready to launch your campaign?

Connect with a vetted media specialist who will review your plan and respond with a quote within 48 hours.

All major platforms. One plan.

PlanMyAds calculates fit scores and estimates across every major advertising network.

📘 Meta (Facebook + Instagram)

🔍 Google Ads

🎵 TikTok Ads

📌 Pinterest

🎧 Spotify

👻 Snapchat

🪟 Microsoft Ads

🎮 Twitch

𝕏 X (Twitter)

💼 LinkedIn

📺 YouTube

🗞 Programmatic / DV360

Transparent pricing

Free to plan. Pay only when you need more.

Advertisers always plan for free. Specialists pay to receive qualified leads. No hidden fees.

🆓

Free

$⁰

forever

Everything you need to plan a campaign, find an expert, and get a quote. No credit card ever required.

✓ Full media planner (all platforms)
✓ CPM & reach estimates
✓ Platform fit scoring
✓ KPI benchmarks & target setting
✓ Auto-generated campaign brief
✓ Browse expert directory
✓ Send brief to specialists
✓ Receive up to 3 quotes
– Saved plans & history
– Multiple briefs simultaneously

Terms of Service

Last updated: January 2026

1. Acceptance of Terms

By accessing or using PlanMyAds ("the Platform", "we", "us"), you agree to be bound by these Terms of Service. If you do not agree, please do not use the Platform. These terms apply to all users, including advertisers, media specialists, agencies, and visitors.

2. What PlanMyAds Provides

PlanMyAds is an online media planning tool and marketplace that: (a) provides indicative estimates of advertising reach, CPM, and performance across platforms; (b) connects businesses ("Advertisers") with media specialists and agencies ("Experts"); and (c) facilitates the exchange of briefs, quotes, and campaign information. PlanMyAds does not directly purchase, manage, or execute advertising campaigns.

3. Estimates and Projections Disclaimer

All CPM estimates, reach projections, audience size estimates, and performance ranges provided by the Platform are indicative only. They are based on publicly available industry benchmarks and do not constitute a guarantee of results. Actual results will vary based on creative quality, targeting precision, market conditions, platform algorithm changes, and other factors outside our control. PlanMyAds makes no warranty, express or implied, regarding the accuracy of any estimate or projection.

4. User Accounts and Registration

To submit a campaign brief or connect with a specialist, you must provide accurate contact information. You are responsible for maintaining the confidentiality of your account and for all activities that occur under it.

5. Advertiser Responsibilities

As an Advertiser you agree that: (a) business information you submit is accurate and relates to a legitimate business; (b) you have the right to advertise the products or services described; (c) you will not submit false or misleading briefs; and (d) any agreement you reach with an Expert is solely between you and that Expert — PlanMyAds is not a party to that agreement.

6. Expert and Agency Responsibilities

Media specialists and agencies ("Experts") joining the Platform agree that: (a) they are qualified to provide the services they offer; (b) all quotes and communications with Advertisers are truthful and professional; and (c) PlanMyAds may introduce a service fee or commission structure, to be agreed separately.

7. Prohibited Uses

You may not use the Platform to advertise illegal products or services, engage in spam or fraud, scrape data, reverse-engineer any part of the Platform, or impersonate any person or organisation.

8. Intellectual Property

All Platform content, design, and software is the intellectual property of PlanMyAds. You may not copy, modify, or distribute any part without written permission.

9. Limitation of Liability

To the maximum extent permitted by applicable law, PlanMyAds shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Platform, including reliance on our estimates or any interaction with an Expert.

10. Governing Law

These Terms are governed by the laws of Hungary and the European Union. Disputes shall be subject to the exclusive jurisdiction of the courts of Budapest, Hungary.

11. Changes to Terms

We reserve the right to update these Terms at any time. Continued use of the Platform after changes constitutes acceptance.

12. Contact

Legal enquiries: legal[at]planmyads.com

Privacy Policy

Last updated: January 2026 · Applies under GDPR (EU) and applicable data protection laws.

1. Who We Are

PlanMyAds is the data controller responsible for personal data collected through this Platform. Contact: legal[at]planmyads.com.

2. Data We Collect

Contact data: Name, email address, phone number (when you submit a brief or register)
Business data: Website URL, company name, industry (entered in the planner)
Planning data: Selected objectives, audience parameters, and budget inputs
Usage data: Pages visited, browser/device info, IP address
Cookie data: As described in our Cookie Policy

3. How We Use Your Data

To generate your personalised media plan (performance of service)
To match your brief with appropriate media Experts (legitimate interest / consent)
To verify identity and prevent fraud (legal obligation / legitimate interest)
To send service-related communications (legitimate interest)
To improve the Platform through aggregate analytics (legitimate interest)

We will only send marketing communications with your explicit consent.

4. Sharing Your Data

When you submit a brief and request connection with a specialist, your brief data (including business name, campaign objectives, selected platforms, budget range, and contact details) will be shared with matched Expert(s). By requesting a connection, you consent to this sharing. We do not sell your personal data to third parties.

5. Data Retention

Planning session data without account creation is held for 30 days. Registered account data is retained while your account is active plus 2 years after deletion for legal compliance. You may request deletion at any time.

6. Your Rights (GDPR)

Under GDPR you have the right to: access, correct, or delete your data; restrict or object to processing; data portability; and withdraw consent at any time. Email legal[at]planmyads.com to exercise these rights. You also have the right to lodge a complaint with your national data protection authority.

7. Cookies

We use essential cookies for session management and analytics cookies (only with consent) to improve the Platform.

8. International Transfers

Where data is transferred outside the EEA, we ensure appropriate safeguards are in place (Standard Contractual Clauses or adequacy decisions).

9. Security

We implement industry-standard security measures including TLS encryption in transit, access controls, and regular security reviews.

10. Changes to This Policy

We may update this Privacy Policy periodically. Registered users will be notified of significant changes by email.

12 specialists listed

✓ All profiles manually reviewed

⚡ Average response within 24h

🔒 No hidden fees — quotes are free

Showing 12 results

Are you a marketing expert or agency?

Join our network to receive qualified, pre-briefed leads matched to your expertise and budget range.

For experts & agencies

Join the PlanMyAds
expert network

Receive qualified, pre-briefed leads from businesses actively looking for advertising help. No cold outreach required.

Account type

Your details

Expertise

Preferences

Review

How would you like to join?

Choose the option that best describes how you work. You can update this later.

🏢

Agency

A team of specialists offering managed advertising services across multiple clients.

🧑‍💻

Freelancer

An independent marketing specialist working directly with clients on a project or retainer basis.

Tell us about yourself

This information will appear on your public profile in the expert directory.

Contact name *

Agency / company name *

Business email *

Website

Country / region *

Years in advertising *

Short bio / agency description * (shown on your profile)

0/400

Platforms & expertise

This is the core of how we match you with advertisers. Be precise — the more accurate your profile, the better your lead quality.

🖥 Platforms you actively manage *

📘 Meta Ads

🔍 Google Ads

🎵 TikTok

💼 LinkedIn

📺 YouTube

📌 Pinterest

👻 Snapchat

🎧 Spotify

🪟 Microsoft Ads

𝕏 X (Twitter)

🎮 Twitch

🖥 Programmatic

🧬 Agency DNA — how we match you to briefs

These three questions are the most important for matching quality. Advertisers filter by these signals first.

What type of agency / specialist are you? * (select your primary identity)

📈

Performance

ROAS, CPS, CPL, CPC-focused. You live in the numbers and optimise for measurable ROI.

🎨

Brand & Creative

Awareness, CPM, reach, and brand storytelling. You build brands, not just clicks.

🏗

Full-Service

You handle the full funnel — from awareness to conversion — across multiple objectives.

🚀

Growth / DTC

Specialist in scaling DTC and e-commerce brands. Rapid testing, creative iteration, scaling rules.

💼

B2B / Lead Gen

Pipeline and SQLs are your north star. LinkedIn, Google, and ABM are home territory.

📱

Social-First

Social platforms are your core. Strong in community, creators, and paid social creative.

Primary KPIs you optimise for * (select all you actively work with)

Target markets you operate in * (where your clients run campaigns)

Industries you specialise in (select your strongest verticals)

Service capabilities (what you actually deliver)

Languages you work in

Lead preferences

Tell us what kinds of leads you want to receive. We use this to match you with the right advertisers.

Minimum monthly budget you work with

Maximum monthly budget you handle

Preferred client locations

How many new leads per month can you handle?

Service fee model

Review & submit

Check your details before submitting. Your profile will be reviewed by our team within 2–3 business days.

I agree to the Terms of Service and understand that my profile will be publicly listed after review.

I consent to PlanMyAds processing my data as described in the Privacy Policy and sharing my profile with prospective clients.

✓

Application received!

Thanks for applying to the PlanMyAds expert network. Our team will review your profile and get back to you within 2–3 business days.

⏳ Profile pending review

Questions? Email partners[at]planmyads.com

Platform guide

Meta vs Google vs TikTok
vs everyone else

An honest, data-backed comparison of every major ad platform — so you know exactly where your budget will work hardest before you spend a cent.

Start with the right platform for your goal

The best platform isn't the biggest one — it's the one that matches your objective, audience, and budget. Here's how the major platforms stack up across the most common campaign goals.

📊 Meta vs Google

Social intent vs search intent — when to use each

🎵 TikTok vs Instagram (Meta)

Short-form video — which wins for your brand?

💼 LinkedIn vs Google for B2B

Premium CPMs vs intent — the B2B dilemma

🔍 Google vs Microsoft Ads

Why Bing deserves a slice of your search budget

🎯 Awareness platforms compared

Spotify, YouTube, TikTok, Meta — reach at scale

✦ Build your own plan

Use the planner to get a personalised recommendation

Quick recommendation matrix

Based on industry benchmark data and platform capabilities. Always test before scaling.

Your goal	Best choice	Strong alternative	Avoid (for this goal)
Brand awareness at scale	Meta + YouTube	TikTok	LinkedIn
E-commerce sales / ROAS	Meta + Google	Pinterest	Spotify
B2B lead generation	LinkedIn	Google Search	TikTok
App installs	Meta + TikTok	Google UAC	Spotify
Local business / services	Google Search	Meta	LinkedIn
Young audience (18–24)	TikTok	Snapchat	Microsoft Ads
Retargeting / re-engagement	Meta	Google Display	Twitch

Full platform comparison

Every major platform across 12 key criteria. Data based on industry benchmarks (WordStream, Hootsuite, GWI 2024).

Criteria	📘 Meta	🔍 Google	🎵 TikTok	💼 LinkedIn	📺 YouTube	📌 Pinterest
Avg. CPM range	$8–18	$2–12	$10–20	$28–60	$4–14	$5–10
Min. daily budget	$1	$1	$20	$10	$1	$2
Monthly active users	3.1B+	4.6B+	1.1B+	950M+	2.7B+	520M+
Targeting depth	★★★★★	★★★★	★★★	★★★★★	★★★★	★★★
E-commerce native	✓	✓	Growing	–	✓	✓
Lead gen forms	✓	✓	✓	✓	–	–
Video ads	✓	✓	✓	✓	✓	Limited
B2B effectiveness	Moderate	✓	–	★ Best	Moderate	–
Retargeting / pixel	✓	✓	✓	✓	✓	✓
Creative format	Image/Video/Carousel	Search/Display/Video	Short-form video	Image/Video/Text	Pre-roll video	Image/Video Pin
Difficulty level	Intermediate	Advanced	Beginner	Intermediate	Intermediate	Beginner
Best for	All objectives	Search intent	18–34 awareness	B2B leads	Brand video	Shopping discovery

CPM data: WordStream 2024, Meta Ads Benchmarks, Hootsuite Digital 2024. Ranges vary by industry, targeting, and creative quality.

Platform deep-dives

The honest case for (and against) each platform. No platform is perfect for everything.

Ready to build your media plan?

Use our free planner to get personalised platform recommendations based on your budget and goals.

About PlanMyAds

Built for the way
modern advertising actually works

PlanMyAds started from a simple observation: most businesses guess when it comes to media planning. We built the tool that removes the guesswork — and connects advertisers to the experts who can execute.

Our mission

Make smart media planning accessible to every business

Every day, businesses make expensive advertising decisions based on incomplete information — not because they don't care about the numbers, but because the tools and expertise to plan properly have historically lived inside expensive agencies or behind platform dashboards that require deep technical knowledge to interpret.

PlanMyAds democratises that knowledge. Our free media planner uses aggregated industry benchmark data — CPMs, reach estimates, audience overlap — and presents it in a way any marketer or business owner can act on. No jargon. No gatekeeping.

When you're ready to run the campaign, we connect you with vetted marketing specialists and agencies who know the platforms inside out. You arrive briefed, with a plan, and with realistic expectations. They arrive with a qualified lead. It works better for everyone.

Transparency first

Our estimates are based on publicly available benchmark data, updated quarterly. We tell you where the numbers come from and what their limitations are. Estimates are planning tools, not guarantees.

Expertise, not automation

We believe the best campaigns are built by skilled humans. Our platform connects you with real specialists — not algorithmic bidding systems. AI assists the planning; people execute it.

Marketplace integrity

Every specialist on PlanMyAds is manually reviewed before listing. We do not take undisclosed commissions from agencies. Our matching is based on fit, not who pays us more.

The team

PlanMyAds was founded in Budapest, Hungary in 2026. We're a small team with deep roots in digital advertising, product development, and European markets. We're building the platform we always wished existed when we were running campaigns ourselves.

Founder

Strategy & Product

Advertising industry veteran with deep agency relationships across Central and Eastern Europe. Passionate about making professional media planning accessible to every business.

We're hiring

Join the team

We're looking for a growth-minded developer and a content/SEO specialist. Based in Budapest or remote. Get in touch →

Start planning your campaign

Free. No account required. Takes 60 seconds.

Contact

Get in touch

Whether you're a business looking for advertising help, a specialist wanting to join our network, or a journalist with a question — we'd like to hear from you.

Send us a message

We typically respond within one business day.

Your name *

Email *

Subject *

Message *

Contact details

General enquiries

hello[at]planmyads.com

Specialist & agency partnerships

partners[at]planmyads.com

Legal & privacy

legal[at]planmyads.com

Registered address

Budapest, Hungary
European Union

Response time

Within 1 business day

Plan smarter ads.Reach the right people.

From brief to media planin four steps